Email Marketing Campaigns

Email Marketing Campaigns: Do you capture emails from clients and potential clients and then never do anything with them? Why? Email marketing campaigns are an excellent way to stay in touch with your clients/potential clients. However, laws have made this difficult in one way. You are not able to just email random people. You have to have those emails come to you by an email capture system that your email owners opt into.

Therefore, if you don't have your clients/potential clients permission or similarly you don't have any emails in the first place, we can help you here too. Creating an email capture opt-in campaign on your website and even on your social media that can really help you promote your business.

In other words, after you have a good verified list, it's time to market to those potential clients. Do you have several different products or services? Then you should have different email marketing lists to send to. You should have several different marketing lists. In other words, if you sell vegetable, plants, and cooking utensils, then you would have three marketing lists. Sending emails that don't pertain to the particular client, causes that client to stop reading your emails. You want to be very focused and deliberate with your emails. Get to the point and talk to them about things they are already interested in.

Who should you have on an Email Marketing List?

How do you know what they are interested in? They told you when they bought from you! Or they signed up at events that you were at. Perhaps they signed up from an article or blog that was about a certain subject. If they signed up at a cooking demo where you were selling your pots and pans, then that is what they are interested in not plants! Now, this doesn't mean you can't have a link to other products you have, but don't send an entire email about plants! You don't know yet that they have any interest at all!

Want to see some examples we have created for our clients?

Check them out here.